“Back in the ’80s, I could blow through a pair of sneakers in five minutes. I was getting tied to duct tape and super glue just to make them last! So I made the decision to solve this issue, once and for all — produce quality skateboard shoes, made by skateboarders, for skateboarders. That’s why I started etnies.”

Skateboarding puts shoes through serious wear—grip tape, pavement, concrete, repetition. From Pierre-André’s first scuffed-up pairs to today’s endless street sessions, one thing has always been true: when your shoes hold up, you keep progressing.

That belief has guided every etnies design since the beginning.

etnies shoes are engineered for durability, so you can stay focused on skating—not on your gear. Every detail is built with purpose:

The Marana is built to take a beating and come back for more. Featuring a Michelin® outsole, fused toe cap, and hidden lace loops, it’s a shoe that works as hard as you do.

Whether you’re flying down huge stair-sets or casually commuting, the Marana holds up. It’s been rightly labelled “the most durable skate shoe ever” by pros, product testers, and skaters everywhere. That’s exactly what we designed it to be.

The longer your shoes last, the more you get out of them—and the fewer end up in landfills. Durability isn’t just about performance—it’s about reducing waste and respecting the culture that shaped us.

Whether you're filming a part or just cruising the city, know that every session you squeeze from a pair of etnies is another chapter in your story. And another step toward doing right by the planet.

*3× longer according to Michelin's test on the Abrasive Wheel ASTM D4060 protocole.