The etnies Buy a Shoe, Plant a Tree project started in 2011 when etnies Owner and CEO, Pierre-Andre Senizergues decided to invest in the future by planting a tree in the Costa Rican rainforest for every pair of Jameson 2 Eco shoes sold. The following year, the program expanded to Brazil and the next phase of planting will take place in Africa. Thanks to the help of a partnership through Trees for the Future, the reforestation program has expanded to three continents in five years. etnies is proudly celebrating the milestone of reaching one million trees in the Buy a Shoe, Plant a Tree program.
etnies designed the Buy a Shoe, Plant a Tree project to be simple for you to get involved in international reforestation while you shop. If you choose to buy a pair of etnies shoes from our Buy a Shoe, Plant a Tree collection for men, women and kids, etnies will make a monetary donation to our not-for-profit partner, Trees for the Future, who then has their expert field representatives in São Paulo, Brazil plant your tree to ensure that it grows properly.
etnies has planted over ONE MILLION trees in the Buy a Shoe, Plant a Tree reforestation program across THREE different continents in only FIVE years.
The reforestation project is now proudly supported by the Jameson Bloodline. For every shoe purchased within the Jameson Bloodline collection, a tree will be planted in areas of the world that desperately need the reforestation help, representing your individual contribution and commitment to the planet.
Total Trees: 1 MILLION TREES PLANTED!
Total trees planted: 134,000
Over the last 500 years, Brazil's Atlantic Rainforest has been destroyed dramatically leaving only seven percent of its original cover today. Through agricultural production and urban development, millions of acres of trees have been tragically damaged, burned or cut down. etnies stepped in by expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil's deforestation. Through its partnership with Trees for the Future, a leading nonprofit organization planting trees worldwide through seed distribution, agroforestry training and in-country technical assistance, etnies brought people together to make a difference in this area, one shoe and tree at a time.
etnies began working with Trees for the Future with the goal of planting 100,000 trees within the Atlantic Rainforest's state of São Paulo throughout 2012. Through its partnership with this world-changing nonprofit, etnies' Buy a Shoe, Plant a Tree project empowered and educated students and indigenous groups of Brazil on how to restore their lands with the tree cover that once filled their country. Local students and native groups of São Paulo were taught about environmental issues, how to produce tree seedlings and transplant trees. As the year went on and more consumers got involved, etnies was able to far exceed its original planting goal with a final count of 134,000 trees planted by the end of 2012.
One may seem like a small number, but in 2011, when one brand (etnies), teamed up with one tribe (the Maleku
Since 1989, Trees for the Future, the international agroforestry nonprofit working to "plant trees and change lives", has been improving the lives of poor rural people around the world. By teaching farmers to plant fast-growing trees, and harvest them sustainably, rural families are being provided the basic necessities they need to live – food, firewood, fodder for livestock, construction materials, and more fertile soil. Since its founding, Trees for the Future has planted more than 65 million trees worldwide. Visit http://treesforthefuture.org to learn more.
etnies' Buy a Shoe, Plant a Tree project is one step towards a greener future for parent company Sole Technology. The company's environmental commitment is a part of everything we do. It began with two simple words spoken by founder and owner Pierre-André Senizergues... GIVE BACK, and has grown into a full blown environmental revolution. Starting from the ground up, Senizergues has infused his passion for the environment to ensure that our actions convey the same commitment towards environmental responsibility. Each small step leads us closer to our ultimate goal of being the first action sports company to go carbon neutral by 2020. Learn more about how we are making that happen here: http://soletechnology.com/environment