Buy A Shoe Plant A Tree
The etnies Buy a Shoe, Plant a Tree project started in 2011 when etnies Owner and CEO, Pierre-Andre Senizergues decided to invest in the future by planting a tree in the Costa Rican rainforest for every pair of Jameson 2 Eco shoes sold. The following year, the program expanded to Brazil and the next phase of planting will take place in Africa. Thanks to the help of a partnership through Trees for the Future, the reforestation program has expanded to three continents in five years.
etnies is proudly celebrating the milestone of reaching one million trees in the Buy a Shoe, Plant a Tree program. To celebrate this achievement, the brand is announcing that Every Shoe Plants a Tree in 2015. Every time a pair of etnies is purchased this year, a tree will be planted in the rainforest, representing that individual’s contribution and commitment to the planet.
etnies is fighting for our planet. We skate, surf, snowboard and ride BMX all on our ONE planet. It's all we have and we want to keep it healthy so we can continue doing what we love. With your support of the project through your shoe purchase, we are able to take these BIG steps together to create a healthy world where we can keep on riding.