Head on over to the online store and make some purchases! Free Standard Ground Shipping on all regular etnies orders for a limited time only!

After accomplishing more than most dream of in FMX, the General set out to have some fun in an entirely new discipline - off-road racing. Little did he know, a taste of the podium at his first race would set him off on a mission to conquer yet another world in the dirt!

Read on for details according to Deegan's press release:

Deegan Wins Off-Road Championship!
 
It takes hard work, determination and heart to win a championship, three things that Brian Deegan displayed this year at the Lucas Oil Off Road Racing Series. Last weekend was the final stop of the series and proved to be one of the most exciting race weekends of the season. The much-anticipated event took place back where it began in Primm, NV. Apparently what happens in Nevada doesn’t stay in Nevada. In April, the series launched its first event at the Primm Valley Motorsports Complex in Primm, NV. Deegan, a rookie at the time, was determined to prove that he had what it took to win a championship in a sport that was dominated by racers with years of experience in Short Course Off Road Racing. After battling through the weekend, Deegan ended up walking away with a 3rd place finish and a realization that with a little hard work, he could beat the top competitors in the sport.

“The first race was an eye opener when I realized that I have a shot at battling for the number one spot in the series. I knew it was going to be an exciting year!”

Deegan continued to dominate through the series, weekend after weekend, month after month. One of the most exciting and emotional times for Deegan took place in his hometown of Lake Elsinore, Ca.

“Elsinore was my first taste of blood. Leaving that race I knew what I needed to do to continue winning through the rest of the series. Out of all my career accomplishments that win was in my Top 5. Compared to my first Supercross win and landing the first 360 on a dirt bike it was definitely an emotional moment”

Throughout the season Deegan had his share of domination and defeat, but through it all he remained focused on winning a championship. Deriving from his early beginnings as a Freestyle Motocross Rider, Deegan pushed himself to the limits and lived life on the edge, but as with everything it came at a heavy price. After almost dying three separate times, Deegan knows firsthand what it’s like to battle the toughest of battles. Coming into Primm, NV for the final stop of the series Deegan had managed to battle his way to 2nd in points, 9 points behind the leader Chris Brandt. This was it, either put it all on the line and walk away a champion, or get left in the dust and settle for a 2nd place finish. Deegan, a racer at heart, wasn’t going to settle for anything short of a championship.

Saturday’s Unlimited Lites main event proved to be an exciting one for both the fans and Brian Deegan. Pulling out all the stops, Deegan fought to the end and took 1st place putting him just inches away from the championship. With only 6 points separating Deegan from the leader Chris Brandt, both drivers could taste victory. Sunday’s race seemed at first a disappointment to Deegan locking down a 2nd place finish which would’ve put him 2nd in points behind Chris Brandt, but later turned out to be the sweet taste of victory. When all was through and the dust had settled, the top 3 trucks were impounded for a mandatory tech inspection. The results came back and the tech officials determined that due to an illegal truck modification of an elongated wheel base, Chris Brandt’s truck was disqualified from the race, giving Brian Deegan enough points to win the Unlimited Lites Championship of the Lucas Oil Off Road Racing Series!

“I would’ve liked to win the championship by battling it out on the track. I came to race a professional series that followed the rules they put in place and I think the officials and Lucas Oil made a statement this weekend. In the end I’m stoked to win the championship. For me this win wasn’t about this moment, it was about every race this year; the team, friends, family and everyone who helped me win the championship. In the end, it feels good win the championship!”

Deegan would like to give BIG THANKS to:
 
Sponsors:
Rockstar Energy Drink, Metal Mulisha, Lucas Oil, AlpineStars, Etnies, VonZipper, Allsport Dynamics, Shoei, Dunlop, Acerbis, Jayco, UNI Filter, Kicker, RG3, Factory Effex, Grenade Gloves, Fathead, Verizon Wireless, Varner Motorsports, W.E.R, Escondido Cycle Center

Teammate/Pit Crew
Todd Cuffaro
Cuffaro Motorsports

Friends & Family
& Everyone who helped!

Our casa is your casa! The etnies suite at Casa Surf is part of the Riviera Design Series. Former world champ and etnies chief, Pierre Andre, started his early pro days on the beaches and boardwalks of SoCal where he lived out his dream on the concrete wave. As the only skateboard company included in the Casa Surf Project, etnies is proud to present the etnies Skate Room:

Our Shoe Scrap Headboard is a colorful mosaic made from footwear pieces used in the etnies STI Lab research and design process.

This ceiling art, an orignal work by Mike Manzoori, is called It's not where you're going, it's how you get there. To create it, Manzoori dipped his wheels in paint, hopped on his skateboard and did what does everyday.

The Skate Free Mini Bar is stocked with four completes, each a pro board from an etnies team rider and all available for guests to cruise around Laguna Beach for the day.

You can see even more photos from Fuel TV's Carleton Curtis.

We've got new digs in Laguna... check 'em out and check on in! etnies just completed its custom suite as part of the Casa Surf Project at Casa Del Camino Hotel. Skate-inspired and eco-friendly, the room has everything from a headboard made from recycled shoes and water-saving bathroom features, to a poured concrete sink shaped like Chicken's old pool... fully skateable with the included Tech Decks. More pics and details to come... for now, see what Boardistan and ESPN have to say about it.

Don't miss Brian Deegan - Metal Mulisha General - on tomorrow's episode of The Daily Habit... 6pm on the West coast, 9pm Eastern on Fuel TV:

Airing Wednesday, November 4 at 9:00 pm Eastern Time (6:00 pm Pacific Time) and telecast three additional times, Brian Deegan and Ronnie Faisst will appear on “The Daily Habit.”
Today we’ve got two of the most renowned and influential FMX superstars ever to launch a ramp – Brian Deegan and Ronnie Faisst. Plus, Mike Mason and other FMX superstars take our own Jordan Morris on a carnival cuisine tour from the LRG ASA Championships at the OC Fairgrounds. Also, a performance from The Habit sound stage is unveiled from musical guest, Nebula.
Brian Deegan’s sponsors include: etnies, Metal Mulisha, Rockstar, VonZipper, and Lucas Oil. Ronnie Faisst’s sponsors include: Metal Mulisha, Shui, Rockstar, DVS and MSR Racing.

In his first race with his new team Justin Brayton has already found success. Justin Brayton aboard a KTM finished the 09 season strong with a silver medal at x games in the super x race and winning the last moto of the year in the 450 mx National series and now as a new rider with team JGR the king of Bercy title:

Newly Signed Brayton Wins First Race with JGRMX/Toyota/Yamaha

HUNTERSVILLE, N.C. (November 2, 2009) – In just his first race with the JGRMX/Toyota/Yamaha Team newly signed Justin Brayton won the prestigious 27th annual Bercy Supercross held in Paris, France October 30 through November 1, 2009.

The Bercy Supercross is a three-night event with the overall scores resulting in the “King of Bercy” each year.  Each of the three nights of racing is broken into three events; the super-pole, which is a single rider fast-lap competition, the duel races, pitting two riders against each other at a time, and the main event, which has all of the riders on the track.

Brayton was consistent on his YZ450F the entire weekend including winning the super-pole on Saturday night to earn the overall highest score and be crowned King of Bercy.

27th Annual Bercy Supercross overall results:
 
1. Justin Brayton (USA)                          6. Josh Hill (USA)                        
2. James Stewart (USA)                         7. Nick Wey (USA)
3. Gregory Aranda (France)                    8. Matt Boni (USA)
4. Marvin Musquin (France)                     9. Christophe Martin (France)
5. Fabien Izoird (France)                         10. Degli Espoti (Italy)