Happy Friday. It's the weekend and this guy makes me wanna play Nintendo.

Our casa is your casa! The etnies suite at Casa Surf is part of the Riviera Design Series. Former world champ and etnies chief, Pierre Andre, started his early pro days on the beaches and boardwalks of SoCal where he lived out his dream on the concrete wave. As the only skateboard company included in the Casa Surf Project, etnies is proud to present the etnies Skate Room:

Our Shoe Scrap Headboard is a colorful mosaic made from footwear pieces used in the etnies STI Lab research and design process.

This ceiling art, an orignal work by Mike Manzoori, is called It's not where you're going, it's how you get there. To create it, Manzoori dipped his wheels in paint, hopped on his skateboard and did what does everyday.

The Skate Free Mini Bar is stocked with four completes, each a pro board from an etnies team rider and all available for guests to cruise around Laguna Beach for the day.

You can see even more photos from Fuel TV's Carleton Curtis.

We've got new digs in Laguna... check 'em out and check on in! etnies just completed its custom suite as part of the Casa Surf Project at Casa Del Camino Hotel. Skate-inspired and eco-friendly, the room has everything from a headboard made from recycled shoes and water-saving bathroom features, to a poured concrete sink shaped like Chicken's old pool... fully skateable with the included Tech Decks. More pics and details to come... for now, see what Boardistan and ESPN have to say about it.

Tarah's got a new site! It's a video blog so you don't have to read... just watch and enjoy!

Lacey landed herself a couple pages in the Aug/Sept issue of Cooler Mag!

Hey. Found this for you. This has nothing to do with Halloween... but it's the weekend! Be safe out there and have a happy Halloween!

This just in... dress your kids in etnies! Everybody's doing it... even David Beckham.

Kit Scarbo for etnies

The word is out! Kit hearts etnies and we heart her back! Check out a nice little article from NY Mag.