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		<title>etnies Blog Feed</title>
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		<pubDate>Wed, 01 May 2013 23:43:59 -0700</pubDate>
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						<item>
					<title>etnies Earn Your Stripe</title>
					<link>http://etnies.com/blog/2013/5/01/etnies-earn-your-stripe/</link>
					<pubDate>Wed, 01 May 2013 23:43:59 -0700</pubDate>
					<guid>http://etnies.com/blog/2013/5/01/etnies-earn-your-stripe/</guid>
					<description><![CDATA[


	
		
			Shop RCT
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<section id="contest">
	<h3>Earn Your Stripe Contest</h3>

	<p><img src="http://contests.etnies.com/images/contests/252/eys-contest-header-m.jpg" /></p>

	<p>Nick Garcia & Willow, our newest Ams-turned-Pros, know that it's all about paying dues to earn your shoes! And we here at etnies know that sometimes you just need a lucky break. Well, this is it; we're giving you a chance to EARN YOUR STRIPE. Submit your best Sponsor Me Footy here and you'll be entered to win a year's supply of etnies shoes. Nick and Willow will pick the top 3 finalists on Go Skateboarding Day and the final winner will be picked by public vote!</p>

	<p>Q: Are you ready to earn your stripe? A: Yes, Drill Sergeant!</p>
		
	<a class="help expanded" href="http://contests.etnies.com/earn-your-stripe-contest/">Enter Now</a>
		
	<a class="help expanded rules" href="http://contests.etnies.com/earn-your-stripe-contest/rules/">Official Rules</a>
	
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					<author>webmaster@etnies.com (aren)</author>
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					<title>Morgan Maassen for etnies</title>
					<link>http://etnies.com/blog/2013/4/07/morgan-maassen-for-etnies/</link>
					<pubDate>Sun, 07 Apr 2013 23:45:57 -0700</pubDate>
					<guid>http://etnies.com/blog/2013/4/07/morgan-maassen-for-etnies/</guid>
					<description><![CDATA[




	Morgan Maassen considers himself a California native who simply enjoys art, music, fashio...]]></description>
					<content:encoded><![CDATA[<p>

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<section id="intro">
	<p>Morgan Maassen considers himself a California native who simply enjoys art, music, fashion, traveling, cloudscapes and the ocean. To us - and many a poor sap stuck at a desk for longer than our adolescent selves would approve of - Morgan is an artist and photographer whose dramatic imagery inspires wanderlust and surf stoke alike. For his apparel collaboration with etnies, he lends three iconic color prints to our limited edition collection of tees, fleece and hats. Introducing Morgan Maassen for etnies.</p>

	<div class="intro-links">
		<a href="http://etnies.com/blog/2013/4/04/morgan-maassen-for-etnies/#collection">View Collection</a>
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<section id="collection">
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				<h3>Lounge <span>Grey Heather</span></h3>
				<a href="http://etnies.com/shop/lounge-6/grey-heather/"><img alt="etnies Morgan Maassen Lounge Tee, Grey Heather" src="http://etnies.com/content/features/editorial/2013/maassen-lounge-grey.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/lounge-6/grey-heather/">Shop Lounge Tee</a>
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			<li class="lounge-white">
				<h3>Lounge <span>White</span></h3>
				<a href="http://etnies.com/shop/lounge-6/white/"><img alt="etnies Morgan Maassen Lounge Tee, White" src="http://etnies.com/content/features/editorial/2013/maassen-lounge-white.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/lounge-6/white/">Shop Lounge Tee</a>
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				<h3>Mirage <span>Light Yellow</span></h3>
				<a href="http://etnies.com/shop/mirage/light-yellow/"><img alt="etnies Morgan Maassen Mirage Tee, Light Yellow" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-yellow.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/mirage/light-yellow/">Shop Mirage Tee</a>
			</li>
			
			<li class="mirage-white">
				<h3>Mirage <span>White</span></h3>
				<a href="http://etnies.com/shop/mirage/white/"><img alt="etnies Morgan Maassen Mirage Tee, White" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-white.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/mirage/white/">Shop Mirage Tee</a>
			</li>
			
			<li class="float-away-blue">
				<h3>Float Away <span>Blue Heather</span></h3>
				<a href="http://etnies.com/shop/float-away/blue-heather/"><img alt="etnies Morgan Maassen Float Away Tee, Blue Heather" src="http://etnies.com/content/features/editorial/2013/maassen-float-away-blue.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/float-away/blue-heather/">Shop Float Away Tee</a>
			</li>
			
			<li class="float-away-green">
				<h3>Float Away <span>Green Heather</span></h3>
				<a href="http://etnies.com/shop/float-away/green-heather/"><img alt="etnies Morgan Maassen Float Away Tee, Green Heather" src="http://etnies.com/content/features/editorial/2013/maassen-float-away-green.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/float-away/green-heather/">Shop Float Away Tee</a>
			</li>
			
			<li class="exposure">
				<h3>Exposure Crew <span>Grey Heather</span></h3>
				<a href="http://etnies.com/shop/exposure-crew/grey-heather/"><img alt="etnies Morgan Maassen Exposure Crew, Grey Heather" src="http://etnies.com/content/features/editorial/2013/maassen-exposure.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/exposure-crew/grey-heather/">Shop Exposure Crew</a>
			</li>
			
			<li class="mirage-hat">
				<h3>Mirage Hat<span>Black/White</span></h3>
				<a href="http://etnies.com/shop/mirage-2/black-white/"><img alt="etnies Morgan Maassen Mirage Hat, Black/White" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-hat.png" /></a>
				<a class="buynow" href="http://etnies.com/shop/mirage-2/black-white/">Shop Mirage Hat</a>
			</li>
		</ul>

		<ul class="alternates tab-control">
			<li data-tab="lounge-grey"><img alt="etnies Morgan Maassen Lounge Tee, Grey Heather" src="http://etnies.com/content/features/editorial/2013/maassen-lounge-grey-t.png" /></li>
			<li data-tab="lounge-white"><img alt="etnies Morgan Maassen Lounge Tee, White" src="http://etnies.com/content/features/editorial/2013/maassen-lounge-white-t.png" /></li>
			<li data-tab="mirage-light-yellow"><img alt="etnies Morgan Maassen Mirage Tee, Light Yellow" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-yellow-t.png" /></li>
			<li data-tab="mirage-white"><img alt="etnies Morgan Maassen Mirage Tee, White" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-white-t.png" /></li>
			<li data-tab="float-away-blue"><img alt="etnies Morgan Maassen Float Away Tee, Blue Heather" src="http://etnies.com/content/features/editorial/2013/maassen-float-away-blue-t.png" /></li>
			<li data-tab="float-away-green"><img alt="etnies Morgan Maassen Float Away Tee, Green Heather" src="http://etnies.com/content/features/editorial/2013/maassen-float-away-green-t.png" /></li>
			<li data-tab="exposure"><img alt="etnies Morgan Maassen Exposure Crew, Grey Heather" src="http://etnies.com/content/features/editorial/2013/maassen-exposure-t.png" /></li>
			<li data-tab="mirage-hat"><img alt="etnies Morgan Maassen Mirage Hat, Black/White" src="http://etnies.com/content/features/editorial/2013/maassen-mirage-hat-t.png" /></li>
		</ul>
	</div>
	
	<a class="shop-collection" href="http://etnies.com/shop/morgan-maassen-collection/">Shop the Morgan Maassen Collection</a>
</section>

<section id="contest">
	<div class="wrapper">
		<div>
			<h4>etnies Maassive Attack</h4>
	
			<p>Enter to win one of three signed, numbered and framed Morgan Maassen prints as featured in the etnies Spring 2013 Collection. Three lucky winners will be picked at random. Contest ends 4/23/13 so enter now!</p>
	
			<a href="http://contests.etnies.com/etnies-maassive-attack/">Enter Contest Here</a>
		</div>
	</div>
</section>]]></content:encoded>
					<author>webmaster@etnies.com (aren)</author>
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					<title>etnies Saves Soles with the LA Mission</title>
					<link>http://etnies.com/blog/2013/4/01/etnies-saves-soles-with-the-la-mission/</link>
					<pubDate>Mon, 01 Apr 2013 19:24:00 -0700</pubDate>
					<guid>http://etnies.com/blog/2013/4/01/etnies-saves-soles-with-the-la-mission/</guid>
					<description><![CDATA[ ETNIES’ JOURNEY TO THE SOLES OF SKID ROW’S HOMELESS from etnies on Vimeo.

April 2, 2013 (Lak...]]></description>
					<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/63088685?byline=0&color=336699" width="614" height="345" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
</p>
<p><p><a href="http://vimeo.com/63088685">ETNIES’ JOURNEY TO THE SOLES OF SKID ROW’S HOMELESS</a> from <a href="http://vimeo.com/etniesvideo">etnies</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>April 2, 2013 (Lake Forest, CA) –</strong> For 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired his staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event to donate shoes to the thousands of homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. Each year etnies has the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share that experience with the world.</p>
<p><span id="file40835" class="image"><img src="https://etnies.com/content/posts/thumbs/etnies-skidroweaster.png-blog.jpg" width="614" height="401" alt="etnies 2013 skid row easter" /></span></p>
<p><span id="file40833" class="image"><img src="https://etnies.com/content/posts/thumbs/etnies-sheckler-dugan-cairo-skidrow.jpg-blog.jpg" width="614" height="614" alt="etnies 2013 skid row easter" /></span></p>
<p><span id="file40834" class="image"><img src="https://etnies.com/content/posts/thumbs/etnies-sheckler-easter-bunny-skidrow.jpg-blog.jpg" width="614" height="614" alt="etnies 2013 skid row easter" /></span></p>
<p>In addition to the shoe giveaway, the Los Angeles Mission’s annual Easter event that took place on Good Friday also provides thousands of Skid Row’s homeless with a hot meal, live music, foot washing and Easter baskets for the children. This year marks 16 years & 38,0000 pairs of etnies in partnership with the Los Angeles Mission. </p>
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					<author>webmaster@etnies.com (alex)</author>
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					<title>etnies Honored with Environment Award for its Global Reforestation Initiative</title>
					<link>http://etnies.com/blog/2013/3/26/etnies-honored-with-environment-award-for-its-global-reforestation-initiative/</link>
					<pubDate>Tue, 26 Mar 2013 14:58:00 -0700</pubDate>
					<guid>http://etnies.com/blog/2013/3/26/etnies-honored-with-environment-award-for-its-global-reforestation-initiative/</guid>
					<description><![CDATA[March 26, 2013 (Lake Forest, CA) – Since 2011, through its global Buy a Shoe, Plant a Tree program...]]></description>
					<content:encoded><![CDATA[<p><p><strong>March 26, 2013 (Lake Forest, CA)</strong> – Since 2011, through its global <a href="http://etnies.com/buyashoeplantatree/">Buy a Shoe, Plant a Tree</a> program, etnies has planted more than 200,000 trees to help replenish the severely deforested communities throughout Costa Rica and Brazil. etnies is honored to announce its efforts have been recognized by the Surf Retailers Federation (SRF) and is the 2013 recipient of the esteemed Australian Surf Industry Environment Award for this reforestation initiative! </p>
<p><span id="file40830" class="image"><a href="http://etnies.com/content/posts/etnies-environment-award-asia.png" class="thickbox"><img src="https://etnies.com/content/posts/thumbs/etnies-environment-award-asia.png-blog.jpg" width="614" height="426" alt="" /></a></span></p>
<p>etnies’ environmental initiatives, led by etnies owner and CEO Pierre-Andre Senizergues, have been at the forefront of the brand’s plans for a brighter future. These initiatives include pledging to become a carbon-neutral company by 2020; constructing the buildings of its U.S. and European headquarters with solar panels, water-saving technology and many other sustainable features; and of course, its Buy a Shoe, Plant a Tree program. With help and support from etnies’ global team, including partner Quattro Sports representing the brand in Australia, the Buy a Shoe, Plant a tree program has been an international success and has begun to receive recognition from respected organizations like SRF.</p>
<p>"We are honored, appreciative and charged up to do more, especially after our team has received this award," says Pierre-Andre Senizergues.  "For the last 13 years, we have been determined to reduce our carbon footprint and take a step in the right direction.  We are encouraged that our community realizes this need and embraces the importance of going in that direction.  This award is for everyone who has participated in this program -- our consumers for voting for the environment with their purchase so that trees can be planted, our retailers and distributors for believing in it and making this program available, and for our internal team at etnies for supporting it and working with everyone to ensure that we have so many trees planted each year!"</p>
<p><span id="file40828" class="image"><img src="https://etnies.com/content/posts/thumbs/etnies-andy-derrick-asia.png-blog.jpg" width="614" height="667" alt="" /></span></p>
<p>Andy Derrick, National Sales Manager for etnies Australia distribution partner Quattro Sports, accepted the Environment Award at the Australian Surf Industry Awards in Sydney on etnies’ behalf (above) and starred in etnies’ Buy a Shoe, Plant a Tree “<a href="http://etnies.com/blog/2013/3/06/make-wilko-plant-trees?utm_campaign=features&utm_source=home-landing&utm_medium=hpfeature&utm_content=image">Make Wilko Plant Trees</a>” (below)</p>
<p><span id="file40831" class="image"><img src="https://etnies.com/content/posts/thumbs/etnies-wilko-sup-asia.png-blog.jpg" width="614" height="433" alt="Wilko: SUP with all these trees?" /></span></p>
<p>The Australian Surf Industry Awards in Sydney, hosted by SRF, a non-profit organization founded and run by Surf Retailers, awarded etnies with the 2013 Environment Award for the brand’s Buy a Shoe, Plant a Tree environmental initiative within the business community that achieved measurable results in the eyes of both SRF members and sponsors. </p>
<p>Through the Buy a Shoe, Plant a Tree program, etnies plants a tree for every pair of shoes purchased from its designated men’s, women’s and kids collection, inviting people of all ages throughout the world to take part in reforesting the Earth. Detailed information, including a live tree counter, can be found by visiting the Buy a Shoe, Plant a Tree site and watching etnies’ infographic video:<br/>
<span class="flashobject"><object type="application/x-shockwave-flash" data="http://youtube.com/v/t6RgVymnl9Y" width="614" height="460" class="VideoPlayback"><param name="movie" value="http://youtube.com/v/t6RgVymnl9Y" /><param name="quality" value="best" /><param name="wmode" value="transparent" /></object></span></p>
<p>Now in its third year, the Buy a Shoe, Plant a Tree program is on track to achieve its 2013 goal of planting 200,000 more trees in Sao Paulo, Brazil through the help of consumers and the brand’s continued reforestation nonprofit partner Trees for the Future. </p>
<p>For more information on etnies, visit <a href="https://www.facebook.com/etnies">facebook.com/etnies</a>. </p>
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					<author>webmaster@etnies.com (alex)</author>
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					<title>Make Wilko Plant Trees</title>
					<link>http://etnies.com/blog/2013/3/06/make-wilko-plant-trees/</link>
					<pubDate>Wed, 06 Mar 2013 23:15:00 -0800</pubDate>
					<guid>http://etnies.com/blog/2013/3/06/make-wilko-plant-trees/</guid>
					<description><![CDATA[


	
		
	



	
	
	



	
		
			
		
		
			
		
		
			
		
		
			
		
		
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<section id="gallery">
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		<div class="image-1">
			<img alt="Wilko in the shower for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-001-in-shower.jpg" />
		</div>
		<div class="image-2">
			<img alt="Wilko in the elevator for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-002-in-elevator.jpg" />
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			<img alt="Wilko eating dinner for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-003-at-dinner.jpg" />
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			<img alt="Wilko in bed for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-004-in-bed.jpg" />
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			<img alt="Wilko in the rain for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-005-in-rain.jpg" />
		</div>
		<div class="image-6">
			<img alt="Wilko planting trees for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-006-planting-trees.jpg" />
		</div>
		<div class="image-7">
			<img alt="Wilko planting trees for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-007-planting-in-hole.jpg" />
		</div>
		<div class="image-8">
			<img alt="Wilko fishing for etnies" src="http://etnies.com/content/features/editorial/2013/wilko-008-fishing.jpg" />
		</div>
		<div class="image-9">
			<img alt="Wilko on the bridge etnies" src="http://etnies.com/content/features/editorial/2013/wilko-009-at-bridge.jpg" />
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<a href="http://etnies.com/buyashoeplantatree/" id="baspat">Learn more about etnies Buy A Shoe, Plant A Tree</a>]]></content:encoded>
					<author>webmaster@etnies.com (aren)</author>
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					<title>Makia &amp; etnies Spring/Summer 2013</title>
					<link>http://etnies.com/blog/2013/2/26/makia-etnies-spring-summer-2013/</link>
					<pubDate>Tue, 26 Feb 2013 17:07:06 -0800</pubDate>
					<guid>http://etnies.com/blog/2013/2/26/makia-etnies-spring-summer-2013/</guid>
					<description><![CDATA[




	Footwear
	Gallery



	
	
	Here along the SoCal coast, we know a thing or two about...]]></description>
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<ul class="featurenav">
	<li><a href="http://etnies.com/blog/2013/2/26/makia-etnies-spring-summer-2013/#footwear">Footwear</a></li>
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<section id="video">
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	<p>Here along the SoCal coast, we know a thing or two about beaches, sunshine and miles of smooth concrete, but we also know it ain't that easy for a lot of our skateboard brethren. That's why we ventured over to Finland with the Makia crew for a taste of their Scandinavian Spring blend - equal parts urban lifestyle, countryside spirit and gratefulness for the end of another harsh winter. There in the beautifully rugged coastal landscape, we found inspiration for basic layers, warm fleece and sturdy construction. Don Brown and Natas Kaupas, on the other hand, found a playground on the seemingly unskateable rocks of the Finnish archipelago. We camped; we saw; we conquered. The result is our Spring 2013 Makia & etnies Collection. Watch, shop & enjoy! </p>
</section>		

<section id="footwear">
	<div class="productimages">
		<ul class="tabs">
	        <li class="dapper">
				<h3>Dapper Makia <span>Green</span></h3>
				<a href="http://etnies.com/shop/dapper-makia/green/"><img alt="etnies X Makia Dapper" src="http://etnies.com/content/features/editorial/2013/etnies-makia-dapper.png" /></a>
			</li>
			
	        <li class="barge">
				<h3>Barge LS Makia <span>Black/Green/White</span></h3>
				<a href="http://etnies.com/shop/barge-ls-makia/black-green-white/"><img alt="etnies X Makia Barge LS" src="http://etnies.com/content/features/editorial/2013/etnies-makia-barge-ls.png" /></a>
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					<title>Introducing Toshikazu Nozaka for etnies</title>
					<link>http://etnies.com/blog/2013/2/03/introducing-toshikazu-nozaka-for-etnies/</link>
					<pubDate>Sun, 03 Feb 2013 23:59:26 -0800</pubDate>
					<guid>http://etnies.com/blog/2013/2/03/introducing-toshikazu-nozaka-for-etnies/</guid>
					<description><![CDATA[




	
		


	
		
	        
				Jameson 2 Nozaka Black/Grey
				
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					<title>Roll With It</title>
					<link>http://etnies.com/blog/2013/1/27/roll-with-it/</link>
					<pubDate>Sun, 27 Jan 2013 23:17:52 -0800</pubDate>
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					<title>Marana In Action</title>
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					<pubDate>Sun, 02 Dec 2012 23:33:10 -0800</pubDate>
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					<description><![CDATA[


	
		"The longest lasting shoes I've ever skated." - Ryan Sheckler
	
		
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	...]]></description>
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<section id="action">
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		<blockquote>"The longest lasting shoes I've ever skated." - <span>Ryan Sheckler</span></blockquote>
	
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					<author>webmaster@etnies.com (aren)</author>
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					<title>Ryan Sheckler for The Marana</title>
					<link>http://etnies.com/blog/2012/11/25/ryan-sheckler-for-the-marana/</link>
					<pubDate>Sun, 25 Nov 2012 23:58:00 -0800</pubDate>
					<guid>http://etnies.com/blog/2012/11/25/ryan-sheckler-for-the-marana/</guid>
					<description><![CDATA[


	
		Words and photography by Samuel McGuire
	



	
		It’s difficult writing something...]]></description>
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<section id="cover">
	<div class="infowrap">
		<h3>Words and photography by Samuel McGuire</h3>
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<section id="interview">
	<div id="intro">
		<p>It’s difficult writing something new about someone so celebrated, for good and bad, in skateboard media over the years. Ryan’s life is arguably a deviation from The Truman Show, and sponsored since age 7, he’s spent more of it in front of a camera than not. In a confusing world that strangely turns its back on him some years while eagerly anticipating his video part the next, Ryan hovers between a normal kid from San Clemente – who, like you and I, wants to hang and skate with our friends – and the media celebrity he’s grown into. I met Sheckler in the fall of 2010 on King of The Road where we held down the back panel during the whole trip and I got to know him pretty well. I got to see Ryan’s intensity – long van rides of him sleeping to a pit stop spot check and an unexplainable spike in energy resulting in some of the gnarliest tricks I’ve ever seen. He’ll see a 13-stair at the morning coffee spot and get so hyped he’ll start going for tricks and then after landing the tricks, laugh at what a dork he is for getting so hyped he forgot to eat first—which is why it’s so awesome traveling and skating with him; he’s always doing something awesome. That’s the reason we always tune back in. This past week I caught up with Ryan to talk about his life this year, the etnies Marana and his future plans:</p>
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		<div class="infowrap">
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		<p><strong>Let’s just get right to it. How is the Plan B video coming?</strong> It’s coming along very well; we are actually just about to leave for China this week. We’ve been filming a bunch and I’m gonna have a full part. Sometime next year it should be out. It’s gonna be amazing.</p>

		<p><strong>It’s the whole team – Danny Way and everyone?</strong> The whole team.</p>

		<p><strong>Any crazy demos, or big mega ramp stuff planned for those dudes?</strong> Nope, just a Plan B video filming trip. Street Colin and Street Danny are coming out.</p>

		<p><strong>Street Danny goes hard.</strong> Street Danny goes hard in the paint. Danny Way is just a gnarly human being. Have you seen his documentary yet? It’s incredible. It’s sad too, dude, it’s just gnarly; you’ll tear up. It’s gnarly because you think you know he’s gone through so much stuff, but then you see the video and it’s only half the things he’s been through. It’s like, how did he even think of skateboarding with all that stuff going on?</p>

		<p><strong>Does he intimidate you? I’ve heard he’s a very intimidating dude just in how gnarly he is.</strong> No. I respect his strength and his will power. He’s a complete beast. I love him to death. I think it’s interesting everything he has to say; he’s very animated and it’s awesome. He’s funny.</p>
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				<img class="animated" src="http://etnies.com/content/features/marana/backtail/sheckler-marana-backtail_023.jpg" width="653" height="435" alt="Ryan Sheckler, backside tailslide in the etnies Marana." />
				<span class="info">Hover sequence</span>
			</div>
		
			<div class="portraits left">
				<a class="bigger" href="http://etnies.com/content/features/marana/sheckler-marana-002.jpg"><img src="http://etnies.com/content/features/marana/sheckler-marana-002-t.jpg" alt="It's Ryan Sheckler looking through his truck hole in an etnies tee." /></a>
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		<p><strong>What’s the story with the Mega Ramp? How did that all go down?</strong> That was just Danny telling me he knew 100% that I could do it. I knew I could do it. I just wanted to feel that drop in and have an understanding of what I’m watching when I see the mega ramp dudes go crazy. I just wanted to feel it. He was just like, “Go, you got it. Go right now.” So we went.</p>

		<p><strong>You just went right then?</strong> Yeah then he dropped in and tried to do a rocket air backflip over the 75 foot jump not even warmed up. I just got so psyched, I dropped in and I ollied it and then I did a kickflip indy.</p>

		<p><strong>So once you ollied it, were you like, “alright I got this”?</strong> Totally, yeah it was just fun at that point. I probably dropped in on that thing about 10 times. Never hit the QP though; got too scared for that. (Laughs)</p>

		<p><strong>It’s got to be amazing to skate with all of those guys.</strong> Dude, they are so good. It makes me trip out, like – I don’t know – I got to get on my grind and learn new tricks. Dude, Felipe does shit that does not make sense.</p>

		<p><strong>Speaking of tours, where have you been recently that you’ve liked?</strong> Um, man, I’ve been so all over the place this year. What was sick this year? Germany, Vienna and Amsterdam were super fun with the etnies crew.</p>

		<p><strong>Have you noticed on trips that you don’t have to pack as many shoes with the Marana? Average Tour maybe 10 days?</strong> Yeah 10 day tour for sure. I wear them ‘til I can’t wear them anymore. Honestly the past few pairs have worn out on the sole before the toe area because they are built so durable. It’s gnarly. It’s rad, though – you can bring your chill shoe and your skate shoe and you’re good to go.</p>
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			<div class="portraits">
				<a class="bigger" href="http://etnies.com/content/features/marana/sheckler-marana-003.jpg"><img src="http://etnies.com/content/features/marana/sheckler-marana-003-t.jpg" alt="Ryan Sheckler setting up his board while wearing the etnies Marana." /></a>
				<span class="pinit">Pin It</span>
			</div>
		
			<blockquote class="forever">“You gotta get a pair... they last for-ev-er.”</blockquote>
		
			<div class="portraits">
				<a class="bigger" href="http://etnies.com/content/features/marana/sheckler-marana-004.jpg"><img src="http://etnies.com/content/features/marana/sheckler-marana-004-t.jpg" alt="Skate Life with Ryan Sheckler as he sets up his board while wearing the etnies Marana." /></a>
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	<div class="infowrap interview">
		<p><strong>How did the Marana come about? Was it a team shoe you skated a lot or did you have a lot of say in the design?</strong> No, the Marana, we built it from the ground up. So I had an idea to create a new shoe but Kubota and I – well everyone kind of talked about how we didn’t really want to call it the “Sheckler 7”, so I thought it’d be cool to name it after the street I lived on.</p>

		<p><strong>Why did you want to make such a durable shoe, especially in a time when vulcanized, small, thin shoes are popular?</strong> I just got tired of heel bruises and having a pair of shoes I really liked but only being able to skate them for 4 or 5 sessions cause they would blow out. So I kind of just wanted to go towards that skatepark skater kid who’s just skating everyday and doesn’t have the time or means to be buying shoes all the time. I just wanted something super durable and something like the Marana that, once it breaks in, it’s one of the most comfy shoes to wear that lasts.</p>

		<p><strong>I think that kids think Pros skate new stuff every time they go skate, and I was surprised to find out that most Pros don’t. Do you think having a half worn-in shoe or board helps you feel more comfortable to skate?</strong> I think that yeah, skating in broken in shoes is probably my favorite. That’s the good part about this shoe is that it lasts long enough for you to get to that point. You skate in it long enough it starts to mold to your foot so you can start learning faster, and then it will last after that so you can feel comfortable skating in it for a while after.</p>

		<p><strong>Yeah I want to try a pair out.</strong> You gotta get a pair, man. That’s what’s crazy – they last fore-ev-er.</p>
	</div>
	
	<div class="photos">
		<div class="infowrap">
			<div class="portraits">
				<img src="http://etnies.com/content/features/marana/sheckler-marana-005.jpg" alt="Ryan Sheckler with a quick rest during a session." />
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	<div class="infowrap interview">
		<p><strong>Let’s talk about Sheckler Sessions. How’d that all come about?</strong> Through Red Bull having their own channel on YouTube. They wanted to know if I wanted to be a part of it and I said, “Yeah, sure. We’ll just film whatever I’m doing and give it to you.” It’s been working out nice. No scripts. I just explain where we are at and I just skate and do what we are doing. It’s pretty mellow.</p>

		<p><strong>Is it a fun excuse for you to do cool shit you’ve always wanted to do?</strong> Yeah, it’s really fun. I try to get everyone involved – all my friends. I got to go skydiving… a bunch of cool stuff.</p>

		<p><strong>Was Hawaii your first time skydiving?</strong> Yeah, first time.</p>

		<p><strong>Scary?</strong> Uh, yeah (laughs)</p>

		<p><strong>I’ve always thought the scariest part of the skydive would be when you’re hanging by your chute, just high enough to realize how high you really are but with nothing but the chute holding you up.</strong> Dude, totally – it was. We jumped tandem so I was strapped to a guy and while hanging there, the guy loosened up my straps so it’d be more comfortable and I thought I was falling out! I lost it, man; it was so scary.</p>

		<p><strong>Now that you’ve done that, do you think you can pull off the skydive from space?</strong> Absolutely not. That’d be the end of my career. No, I’d skydive again but it’s scary.</p>
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				<img class="animated" src="http://etnies.com/content/features/marana/bs-180/sheckler-marana-backside-180_016.jpg" width="290" height="435" alt="Ryan Sheckler, backside 180 in the etnies Marana." />
				<span class="info">Hover sequence</span>
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			<blockquote>“I’ve got the support I needed from [etnies]; that’s like, on some family shit.”</blockquote>
		
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				<a class="bigger" href="http://etnies.com/content/features/marana/sheckler-marana-006.jpg"><img src="http://etnies.com/content/features/marana/sheckler-marana-006-t.jpg" alt="Ryan Sheckler, backside smith grind in the etnies Marana." /></a>
				<span class="pinit">Pin It</span>
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	<div class="infowrap interview">
		<p><strong>So on this past trip to Europe, you got to see Willow turn Pro...</strong> I love Willow, dude. That’s my dude. When I first met him I instantly knew he was my homie; he was a friend. He’s a warrior, man. He’s been through a lot and he kills it.</p>

		<p><strong>How was it being there when he got surprised with his first pro board? Was it the first time you’d seen Willow speechless?</strong> Yeah it really was… cause his family was there and he loves his family so much, which is big for me. He got all amped up. It was really rad to see.</p>

		<p><strong>Yeah that was a big moment in his life. And he’s such a rad guy. It was epic being there.</strong> Yeah, so gnar. Are you kidding me? It was so rad… well deserved. That nollie tre-flip he did on that double set in Berlin… It’s so gnarly. He does it so good. One: how do you commit to that? And two: nollie tre-flip just seems so not right (laughs).</p>

		<p><strong>That’s also where you shot the switch flip photo for the ad. Was there any story behind that?</strong> That day was just another… dumb Ryan… I don’t know. First spot of the day.</p>
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				<img src="http://etnies.com/content/features/marana/sheckler-marana-007.jpg" alt="Ryan Sheckler, switch kickflip in the etnies Marana." />
				<span class="pinit">Pin It</span>
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	<div class="infowrap interview">
		<p><strong>Before breakfast, dude, you didn’t even eat. I remember because fat boy was cranky and wanted food and coffee. And here you were, already jumping down this 13-stair.</strong> Oh my god, yeah. It was really cool. It was at a train station, the main cathedral in Cologne and the energy was really cool, a lot of people around so it wasn’t like I was skating and everyone was watching only me. There was so much going on; me skating just kind of fit in so I was hyped.</p>

		<p><strong>Plus, it was at the cathedral, which looks epic.</strong> Yeah and I don’t really switch flip much; I haven’t quite figured it out on big shit, so to be able to get one down something big was awesome.</p>

		<p><strong>It’s funny because you did another trick before and as I was setting up you were hyped and in passing you looked at me and said, “Are you ready? Don’t mess this up; I only want to do this once.”</strong> (Laughs)</p>

		<p><strong>And it got so in my head like, “Do I always mess his photos up? Is it a bad angle?”</strong> Haha, yeah I don’t really even remember saying that; I was just caught up in the moment jumping down that big set.</p>

		<p><strong>So when you started doing the switch flip I was just having a full anxiety attack. I ran over to the bridge and you threw one out, and luckily I had done a test shot with the lens on Auto Focus cause you landed the next one. I was going to take it later and just panicked and heard the shutter go off – you land it and I just had this sinking feeling that I blew it. I didn’t even look at the photo for the rest of the day; I kind of hid from everyone packing up thinking I blew it until I saw it that night.</strong> It’s crazy how it works out like that sometimes. Yeah sorry – I don’t even remember saying that at all… (Laughs)</p>

		<p><strong>It’s funny cause without you saying that and me freaking out, I might have actually blown the photo...</strong> Haha, that’s tight. That’s awesome, dude. Well it turned out super rad.</p>
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	<div class="video flash"><iframe seamless src="http://player.vimeo.com/video/53887372"></iframe></div>
	
	<div class="infowrap interview">
		<p><strong>So this year is your 15th year at etnies; how’s that feel?</strong> It makes me feel old (laughs). It’s gnarly, dude – I’m 22, I’ve been on something my whole life. Oh it’s amazing; don’t get me wrong. It’s just trippy to think about it. That’s a long commitment, you know, from both sides. I’m just so psyched things have worked out. I’ve got the support I needed from the Brand; that’s like, on some family shit.</p>

		<p><strong>So how did you end up on etnies 15 years ago?</strong> I got hooked up through Don Brown. He either saw me at a skate contest or something and he hit us up. I don’t know – I think I was 7 and he told me to go down to Costa Mesa to pick up some shoes. So Shane and I went down there and Don Brown cut Shane’s Airwalks off of his feet. It was gnarly.</p>

		<p><strong>15 at Oakley too, right?</strong> Yep. 15 at Oakley, which is awesome. I love their glasses. I don’t remember how that started either. I mean, Mark Scurto hooked it up and now Dylan Radloff hooks me up, but I don’t quite remember how it all started.</p>

		<p><strong>Two solid brands to be backed by for 15 years...</strong> Yeah man, it’s amazing. It’s gnarly when you step back and start thinking about it. It’s like, whoa.</p>
		
		<p id="ender">The End.</p>
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<section id="callout">
	<div><a href="http://etnies.com/shop/marana/red/">Dissecting The Marana <strong><span>-</span> Inside The Design</strong></a></div>
	<div><a href="http://etnies.com/blog/2012/12/02/marana-in-action/">Marana In Action <strong><span>-</span>  Beyond Ryan's Switch Flip - Watch Now</strong></a></div>
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