ETNIES’ JOURNEY TO THE SOLES OF SKID ROW’S HOMELESS from etnies on Vimeo.

April 2, 2013 (Lake Forest, CA) – For 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired his staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event to donate shoes to the thousands of homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. Each year etnies has the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share that experience with the world.

In addition to the shoe giveaway, the Los Angeles Mission’s annual Easter event that took place on Good Friday also provides thousands of Skid Row’s homeless with a hot meal, live music, foot washing and Easter baskets for the children. This year marks 16 years & 38,0000 pairs of etnies in partnership with the Los Angeles Mission.