Last Saturday, at the etnies NYC Showroom, we had a rager with VICE magazine. With open bar of Colt 45 all night and amazing music from a few very special artists coming up in the NYC scene, we celebrated the launch of our exclusive etnies x Colt 45 shoe. Team Robespierre, The Nymphets, U.S. Royalty, and Drink Up Buttercup all plugged in and got loose in the basement, while others hung out in our showroom and had a good time. It went off so hard, we now have to...
"This shoe, what it stands for, and how it came about is a perfect example of the effect Johnny Romano had, and will forever have, on skateboarding.
Johnny was a 10-year-old skater form Galveston, Texas whose love of skateboarding and courageous perseverance through his battle with Leukemia captured the hearts of the entire skateboarding community—worldwide. He never wanted to be known as “Johnny, the skater with Leukemia.” He was simply "Johnny, the skateboarder" and we all followed his journey with our hearts on our collective sleeves.
A few months after Johnny lost his battle with Leukemia, Sean Malto and Mikey Taylor approached me with an idea to do something with Thunder and etnies to pay tribute to Johnny, as well as raise money and awareness for the Johnny Kicks Cancer organization that the Romano family founded.
Johnny may have lost his battle, but he won the war. His memory and his impact on all of us in skateboarding will live forever. Thank you to everyone who was there for the journey and thank you to everyone who keeps it going.
This one's for you Johnny. We miss the fuck out of you."
—Jim Thiebaud
A portion of the proceeds from the sale of the etnies / Thunder RVL will go to the JOHNNYKICKSCANCER Foundation. For additional information on the JOHNNYKICKSCANCER Foundation, the Johnny Romano Leukemia Research Organization, visit j-grom.blogspot.com or dlxsf.com.
The etnies Plus X LTD Magazine Collaboration shoe is very, very exclusive. New for March, you can check it out in the mag's two page dedicated spread, but it won't be so easy to get your hands on a pair since only 300 of them exist. Good luck and happy hunting...
etnies Plus X Disney Co:Labs is a limited-edition footwear collaboration for our Spring 2009 season. Walt Disney was the epitome of innovative, creative and outside-the-box thinking. He introduced numerous technological firsts to the world of animation and entertainment. etnies Plus also believes in original and breakthrough design, fabrication, creativity and style. Together we bring this limited edition collection to life with classic Disney artwork that demands the spotlight.
As you may have heard—thanks to HighSnobiety, SneakerSet or HypeBeast—we collaborated with Disney for the current Spring '09 etnies Plus line. The shoes, though limited in number and only at select retailers, are available now.
Here's what you haven't already seen...
Check out the rest of these Spring '09 etnies Plus line too. And stay tuned for more on the etnies Plus x Disney Co:Lab shoes.
And, for your viewing pleasure, all apparel is now pictured on mannequins to illustrate the fit of each garment! See? We listen to what you want. Enjoy the goodies!
French urban street artist Koralie has created the latest installment of the etnies Starving Artist Collaboration. The limited-edition Spring 2009 collection isn't available until next month, but here's a little peek of the Koralie tank, tee, tote and Chula II. As for the Koralie Fader, you'll just have to sit tight...
