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The etnies Rainforest is Alive

Mar 21 2011 / Monday

etnies Team Riders, the Maleku Tribe and La Reserva Planted the First Trees of the New Rainforest.etnies Team Riders, the Maleku Tribe and La Reserva Planted the First Trees of the New Rainforest.

March 21, 2011 (Palenque El Sol, Costa Rica) – Last Friday, deep into northern Costa Rica, etnies’ team riders and brand leadership, the Maleku indigenous tribe, La Reserva Forest Foundation and hundreds of Costa Rican natives gathered on a patch of deforested land to celebrate the planting of the first 150 trees of the etnies Rainforest. The etnies Buy a Shoe, Plant a Tree program started out as a single idea to be a part of reforesting the Earth through sales of etnies’ Jameson 2 Eco shoes, and turned into a big, ceremonious project that united three groups to reach their common goal of planting trees–to sustain the future of the Maleku’s traditional way of life, restore a biological corridor and to help impact global climate change.

With shovels in hand, Pierre-André Senizergues (CEO and owner of etnies), Alfredo Acosta Blanco of the Maleku, Roberta Ward Smiley (co-founder of La Reserva) and etnies’ pro riders Ryan Sheckler, Kyle Leeper, Chris Del Moro, CJ Kanuha and Benji Weatherly, planted the first trees in what will become the etnies Rainforest on the Maleku reserve.

“The name etnies comes from the word tribe. For etnies to have the opportunity to unite with the passionate people of the Maleku tribe and La Reserva on this very important reforestation project is one of my proudest moments in etnies’ 25 year history,” said Pierre-André Senizergues. “I am incredibly honored to stand beside this amazing group today and not only make history, but to come together to change the future by making our world a better place to live in for years to come!”

Pierre-André Senizergues planting with etnies team riders Ryan Sheckler, CJ Kanuha and Chris Del Moro. Pierre-André Senizergues planting with etnies team riders Ryan Sheckler, CJ Kanuha and Chris Del Moro.

With the worldwide support of the Buy a Shoe, Plant a Tree project, etnies is on track to continue planting 35,000 trees in the forest beyond Friday’s ceremony. Through this project and with the help from La Reserva Forest Foundation, a non-profit organization dedicated to the recovery and preservation of indigenous tropical rainforests in Costa Rica, the new forest will help the Maleku to replenish their reserve with the trees that once maintained their community before their land was destroyed by cattle farmers and a violent rubber-tree war that massacred many of their people.

Buy a Shoe, Plant a Tree: The planting of one tree for every pair of the etnies Jameson 2 Eco shoes sold will help rebuild the world’s rainforests, which provide more than a quarter of the oxygen to the world. Costa Rica’s pledge of carbon neutrality and its natural habitat made the country a perfect partner for etnies’ reforestation project.

17 Comments The etnies Rainforest is Alive

  1. Glad I have been a proud follower of Etnies, its been my only shoes for years! :)

    Posted: 5 years ago,
  2. Way to go Pierre, one of the few true brands retaining it's original founder and ideals. Costa Rica is a magical place, let's keep it that way. Puravida.
    Posted: 5 years ago,
  3. Thanks again for coming to Costa Rica. (I'm the guy that gave Ryan the engraved skateboard) See ya!

    José Arturo Sandoval
    Posted: 5 years ago,
  4. I love this it is a great idea it would be for the future of us all Ty Piere and team. I also think planting tree's should start at home also do not forget In California where all those fires have been there is a great opportunity to help the environment as well

    Late and big ups

    Posted: 5 years ago,
  5. Maybe Colombia will be a good country for this cause, we waiting for you guys!

    Posted: 5 years ago,
  6. love

    marco italy
    Posted: 5 years ago,
  7. excelente !!! esta axion nuestra madre tierra lo agradecera ....!!!!

    Posted: 5 years ago,

    Posted: 5 years ago,
  9. gracias por hacer de mi pais un lugar team etnies por todo y a ayudar a la forestacion de mi pais

    Gonzalo Aguilar
    Posted: 5 years ago,
  10. From Costa rica: thanks for what your doing and helping our country i hope more companys can do what your doing ! any skate pics from this tour >?

    Posted: 5 years ago,
  11. amazing, i really glad to have a country like my as my personal birth place and at the same time i feel me pretty excited that important world companies as ETNIES been part of one common ideal, keep our planet saved and helthy as it deserve for all the good things it giving us.

    thanks for your coming and i hope so you back soon

    Waldem Delgado

    Posted: 5 years ago,
  12. XCars® Club a nonprofit collector cars club who suupoports the poor kids that wants to continue studing developing collection cars exhibition around our country

    Posted: 5 years ago,
  13. Bravo Pierre Andre et Etnies pour tes bonnes idées. Etnies el mejor...gracias por protejer la selva...Etnies and P.A the best!!

    Patrick Lozano
    Posted: 5 years ago,
  14. irs soo cul Ryan Sheckler i love her so muchh!!!(:

    Posted: 5 years ago,
  15. Ryan your visit here was not very publicited so not many of costaricans know that u were here please come back soon!!! :) thanks for doing this amazing labor we appreciate that :) amazing labor etnies :)

    viviana zamora <3
    Posted: 5 years ago,
  16. Ryan Sheckler is SOO HOT lol i love him ~~~~~!!!!!!!!!!!

    Posted: 5 years ago,
  17. lool im soo bored

    Posted: 5 years ago,

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