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etnies Plus x The Lovewright Co., Launch Event San Diego

Nov 22 2010 / Monday

Last weekend saw the launch of the etnies Plus x Lovewright Collaboration. San Diego's Super El Camino welcomed over 300 guests to the private celebration where they ogled the goods to a soundtrack provided by Mayer Hawthorne.

The etnies Plus x Lovewright Co. Collaboration celebrates a common tradition of SoCal style with the Califas boot! The full grain leather boot comes in black and burgundy colorways featuring classic welt construction, cream-colored Vibram outsoles, metal eyelets, tonal laces and STI Foam Lite insoles for comfort.

“Once we were introduced to etnies Plus, the relationship, based on our brands’ shared skateboarding culture and mature aesthetic, quickly developed into a shoe collaboration idea,” said Danny Reyes, founder of The Lovewright Co. “I sat down with etnies Plus designer Rob Carlos and we decided to create a boot inspired by our nostalgia for the classic work boots our fathers used to wear. We designed the Califas boot as a tribute to where we grew up and to those who taught us the meaning of hard work.”

“We drew inspiration from classic work wear and applied it to our lifestyle,” said Rob Carlos, senior footwear designer for etnies Plus. “We wanted to create a boot that felt good for everyday use and not something that accompanies a hardhat. The boot had to have classic lines and be lightweight and comfortable, so we used a Vibram outsole to address those functions. We ended up creating a product that was unexpected from us, but authentic to both our brands.”

The etnies Plus x The Lovewright Co. Califas boot is available at select shops around the world.

2 Comments etnies Plus x The Lovewright Co., Launch Event San Diego

  1. and Super G's birthday !!

    Posted: 5 years ago,
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    San Diego
    Posted: 5 years ago,

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