On Friday, a big south swell hit Southern California and that night etnies celebrated the launch of the Malloy Brothers etnies Jameson shoe with a party, etnies Los Stupidos Fiesta. Cervezas and Wahoo’s tacos were plenty at the bayside lofts in Newport Beach. Keith and Chris Malloy were joined by etnies surf team riders Jamie O’Brien and Aamion Goodwin as well as the rest of the etnies crew including Pierre André Senizergues, Don Brown and etnies Brand Marketing Manager Jeff Taylor.
The Malloy brothers are leaders in sustainable living, and the etnies Malloy Jameson Viva Los Stupidos features a recycled rice rubber outsole, a natural cotton canvas upper, recycled laces and recycled anti-microbial Dri-Lex inside so it won’t smell. The spanglish name, Viva Los Stupidos, simply means live stupid, and that is the mantra the Malloy brothers chose to live by. Chris, Keith and Dan Malloy constantly go off the beaten path on surf adventures that many other surfers deem too risky and stupid. To the Malloy Brothers these are the best trips and living stupid has paid off by allowing them to discover new waves and cultures.
etnies and the Malloy brothers are both like-minded in pursuing sustainability, and etnies aims to be completely carbon neutral by 2020 with the strong leadership of owner, Pierre André Senizergues who is passionate about leaving the right footprint behind. etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, company-wide recycling efforts, and now the launch of the etnies Malloy Jameson.