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MFR To Shake It

Mar 11 2009 / Wednesday

MFR's heading for MontrealMFR's heading for Montreal

Canada's "most important snowboarding event" just got a lot more important in my world. It took eight years, but this year's competition will now include the ladies, and Marie-France will be there to shake things down as only she can do. According to the press release:

Montreal, March 11, 2009 – On April 3rd and 4th, Mont Saint-Sauveur will welcome some of the world’s top riders for the 8th annual RIDE Shakedown, the most important snowboarding event in the country. New key features this year will include a new women’s category sponsored by Oakley, the launch of a $35,000 purse, Canada’s largest, and the creation of the spectacular, ground-breaking AMP Energy rail. A quick reminder that this year’s competition has been renamed in honour of the event’s new title sponsor, RIDE Snowboards...

The athletes

Among the many world-class professional snowboarders invited to the RIDE Shakedown this year will be Darrell Mathes and Bode Merrill (USA), well known in the industry and featured in many movies, magazines and competitions; Dustin Craven (Alberta, Canada), winner of Shakedown 2007; Alex Cantin (Quebec City, QC), member of RIDE Snowboards Rookie Pro team; Charles Reid (Mont-Tremblant, Quebec), title winner of Shakedown 2008; and Sébastien Toutant (L’Assomption, Quebec), champion of Shakedown 2006, when he was just 13 years old and an amateur.

Competing in the women’s category will be Marie-France Roy (Éboulements, Quebec), a Quebec athlete of the Oakley team considered to be among the world’s leading snowboarders (slopestyle). At 24, she is currently travelling the world, participating in the X Games and scooping up every honour along the way. In 2008, in the United States, this genuine snowboarding icon won the Women’s Rider of the Year, Women’s Video Part of the Year and Women’s Readers’ Choice at the prestigious Annual TransWorld SNOWboarding Riders’ Poll Awards. Top-level professional athletes such as Silvia Mittermuller (Germany), Chanelle Sladics (USA) and Hana Beamen (USA) will round out the roster of participants, for performances that are bound to captivate.

Broadcast of the 2009 RIDE Shakedown

The event will be broadcast in a special program on April 26th, at 2:30 p.m. on RDS and on May 2nd, at 11:00 a.m. on TSN.

Event schedule (subject to change)

Friday, April 3rd
10 a.m. to 4 p.m. Oakley amateur qualifications – Men (80)
4:30 p.m. to 6 p.m. Rail Jam amateur qualifications – Women (20)
5 p.m. Announcement of qualifying athletes
6 p.m. to 8 p.m 6 p.m. to 8 p.m. Coors Light Rail Jam– (5 women and 20 men are invited to perform snowboard rail tricks)
8:30 p.m. Awarding of the prizes

Saturday, April 4th
12 p.m. to 1 p.m. Snowboard Canada autograph session with professional athletes
2 p.m. to 5:30 p.m. Competitors’ warm-ups and pro semi-finales
6 p.m. 6:45 p.m. Push.ca halftime show – (skateboard pros on the AMP Energy rail)
7 p.m. to 8 p.m. 2009 RIDE Shakedown finals
8:30 p.m. Awarding of the prizes
9 p.m. 9 p.m. Troublemakers presents in collaboration with Coors Light and Dose.ca the official Shakedown afterparty – at the Bourbon Street Club in Sainte-Adèle (must be 18 years old and over)

Our partners
The 8th annual RIDE Shakedown was made possible thanks to the support of RIDE Snowboards, Mont Saint-Sauveur, AMP Energy, Ubisoft, Coors Light, Empire, Oakley, Push.ca, as well as Nixon, Nikita, IFound, Drop, Bern, Dose.ca, ThirtyTwo, Camp of Champions and Moog Audio. The participation of the following media should also be noted: Snowboard Canada Magazine, MusiquePlus, 33mag.com, Slash magazine, Crux Magazine and Myspace.

Read the full release here.


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