Aaron Ross may just be a little more complex a character than you know. Consider this:
"Explain how you were afraid you weren’t going to like your signature frame because you got used to a different frame.
When I first got on Sunday it took me a while to get used to the new bike because the bike that I rode for so long before that was so different. So when I was designing my bike I was so pumped to get a bike I knew I liked. During the last few months that I’ve been waiting for my frame to be finished I’ve gotten used to the Sunday bike I first started riding and I liked it for a bunch of features that my bike wasn’t going to have. So I was worried that I wasn’t going to like my frame once I got it because I thought all the things I once liked a lot where going to be things I hated now. Once I put it all together it was the best thing ever—it feels amazing for manuals. Like I said, I was just scared that all the things I always liked I would not like anymore, but once I got back on to the bike that I always liked it all came right back and was perfect."
Valid concerns voiced so simply, then laid to rest by his very own signature frame... want more insights? It's all there for you in his Ride BMX Bike Check.