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The Ali!

Oct 19 2006 / Thursday

alishoeLace is included on the white/black colorway pictured above.

Just under a year ago, the dynamic of the etnies skate team was forever changed with the addition of Ali Boulala. This January, Ali will take etnies to realms it’s never seen before with his first etnies pro model, the Ali. And considering the Ali is a direct reflection of his eclectic personality, the shoe couldn’t be more appropriately named.

Ali is the undisputed champion of modern skateboarding flair, and he chose to integrate this into the look of his shoe by including lace, a faux ruby on the tongue, another ruby on the heel panel and cowboy-boot-inspired deco stitching on the toe and heel panels. The result of taking Ali’s reputation, personality and design input into consideration, as well as a slim skate silhouette and etnies’ thinnest cup sole ever, is a skateboarding shoe that effortlessly combines performance, style, technology and a little bit of fun.

The Ali features STI System G2™ and STI FoamTM – the most effective shock absorbing system available. STI is the first and only biomechanics research organization dedicated to the study of skateboarding footwear. Keep your eyes peeled for the Ali in '07!

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