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etnies Girl Supports Breast Cancer Awareness Month During October

Oct 2 2006 / Monday

b4bctee400_400 The statistic that one in eight women will develop breast cancer in her lifetime hits pretty close to home. Most of us already know someone who has been affected by the disease, and those of us who don’t likely will eventually. With that in mind, etnies Girl is proud to announce our continued support of breast cancer charities Boarding for Breast Cancer (B4BC) and the Keep A Breast Foundation during October, National Breast Cancer Awareness Month. For the past year, etnies Girl has been collecting one dollar from each shoe sold through the etnies Girl Online Store and, at the end of this month, we will present the final amount of over $3,000 to B4BC. We have also designed a special limited edition T-shirt for B4BC (pictured above) that will be sold exclusively through CCS Girls Online during October with 100 percent of proceeds going straight to B4BC to help fund breast cancer awareness and educational programs. Also a strong supporter of the Keep A Breast Foundation, etnies Girl recently participated in the “Bridge Mural” project at the Action Sports Retailer trade show in San Diego, which ultimately raised $18,000 to be split between Keep A Breast and Surf Aid International. Additionally, we were one of several brands that collaborated with an artist to design a T-shirt that was sold exclusively at ASR with a portion of proceeds going toward the social mission organizations. Throughout the month of October, etnies Girl is supporting “Keep A Breast Kings & Queens,” a special exhibition taking place in San Francisco. The show fuses skateboarding’s past and present, uniting the most influential men and women in the industry to raise awareness for breast cancer. Breast casts of musicians Pink and Joan Jett, etnies Girl skater Elissa Steamer and more have been decorated for the exhibition by leading athletes and artists such as Mark Gonzales, Robert Williams, Ed Templeton and Wes Humston. Curated and documented by skate photographer Désirée Astorga, the casts will be showcased alongside Astorga’s photographs depicting the casting process from strips of plaster to artistic creation. “Keep A Breast Kings & Queens” officially opens on Oct. 7 at the Receiver Gallery in the Mission District, San Francisco. The show will be open to the public through Oct. 29. All casts will be auctioned off on the Keep A Breast website.


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