20 years young...
etnies was born in France in 1986 to meet the footwear needs of skateboarders and that very same passion and commitment to skateboarding has led to many innovations over the last 20 years. As the first skateboarder owned and operated footwear brand, accomplishments span from creating the first-ever pro model skate shoe, the Natas, to the development of the first and only biomechanics lab that creates technology that enhances rider performance and reduces skateboard injuries, the Sole Technology Institute. etnies is driven by skateboarding and has given back to the skateboarding community since its inception through building the etnies Skatepark of Lake Forest, supporting skateparks all over the world, organizing and hosting contests and supporting the finest amateur and professional team riders.
“It is hard to believe that etnies is already 20 years young,” said Pierre Andre Senizergues, CEO/Owner/Skateboarder for etnies. “As a skateboarder, it is great to see how etnies has been a pioneer and innovator of the action sports community over these two decades."
Stay tuned to etnies.com throughout 2006 for plenty of surprises as we'll be celebrating all year long!