etnies would like to take this moment to proudly introduce the newest addition to our family—a man eclectic and talented enough to be added to an already well-rounded and diverse roster. A man who surfaced on the scene in the mid-90s and following in the footsteps of Tom Penny, elevated switch stance skateboarding to a new level. A man that takes on some of the most unskateable and unlikely terrain—and makes it look effortless and fun. A man who’s produced some of the most unique and entertaining video parts in skateboarding’s history. He gives new meaning to the term “flair”—leopard print is no match for him. A man who doesn’t quite ride for Baker, but is elite enough to continually be granted parts in their videos. A man who almost ollied 25 stairs in Flip’s Sorry and if it wasn’t for the reality of inertia and gravity, he might have actually landed it. He’s a man who’ll take etnies to realms it’s never seen before. He could be like every other pro if he wanted to—instead, he chooses to be Ali Boulala and we’re delighted to welcome him to the team.
“What do you get when you think of Ali? Absolute carnage and mayhem at all times—so be aware—rock and roll!”
Stay tuned to etnies.com for Ali news, interview, bio, stats, photos, team page and more.