Dove has an arresting new ad campaign for its new line of firming lotions, and unless you just crawled out of a cave, you’ve seen the “Dove Girls” everywhere—in magazines, at bus stops, on buses, on billboards, you name it. These “real women” (according to Dove, the women featured in the ads were discovered all across the U.S. and the photos are not retouched) are stripped down to their plain white skivvies and proudly showing off their size 4 to size 12 bodies, in all their glory. The idea is that stick-thin models don’t need firming lotions, so it isn’t fair to put pictures of them in ads for the product.
More than an ad campaign, however, Dove is calling The Dove Girls part of its “Campaign for Real Beauty.” In a press release, it states stark figures about the way women are portrayed in the media: "Models weigh an average of 23 percent less than the average woman. Twenty years ago, models weighed an average of 8 percent less." The company has started the “Dove Self-Esteem Fund” for young girls and is collecting photographs of real women for its “Million Faces Album,” which aims to show a “new, wider definition of beauty.”
So what do you think about the Dove Girls? Is it refreshing to see “real women” being celebrated as beautiful? Do you think the whole campaign is just a little too politically correct? Do you think it’s hypocritical for Dove to say that these real women are beautiful…but they still need their firming lotion? Has this campaign encouraged you to be more accepting of your own body?
Tell us what you really think: Do you love the Dove Girls or are you ready to see them to go?