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Etnies Joins Take Action Tour!

Sep 19 2003 / Friday

For the third year in a row, etnies is proud to announce our involvement in the Take Action Tour, presented by Sub City Records, a division of Hopeless Records. The tour has partnered once again with the Kristin Brooks Hope Center and named it as its beneficiary. The Hope Center is a non-profit organization that manages the National Hopeline Network 1-800-SUICIDE (784-2433) (www.hopeline.com), the country's first and only national 24-hour hotline for suicide prevention.

One important goal of the Hope Center is to eliminate the stigma associated with mental health. We believe that more people might seek help before hopelessness takes hold, and if they know about the Hope line, they will know where to turn for help. Over the past thirty years, the music industry has lost some great talent to suicide and drugs--a longer, more drawn-out form of suicide. The impact on the surviving musicians has led some bands to help raise awareness of the hotline and encourage those in need of help to call the Hopeline.

This year's Take Action Tour line-up includes Poison The Well, Dillinger Escape Plan, Further Seems Forever, Avenged Sevenfold, Shadows Fall, Eighteen Visions, Shai Hulud, This Day Forward, Since By Man, Throwdown, Himsa and These Arms Are Snakes. It kicked off on September 11 in Minneapolis, and continues on to twenty-six cities across the country, wrapping up on October 12 in Portland.

Last year's tour was phenomenally successful. It communicated directly to over 40,000 fans, and an unprecedented 42,000 Take Action Tour CD compilations (a forty-five-track double-CD that sold for only $5.98), along with other tour merchandise, has been sold since then. The Hope Center charity angle involved the audience like nothing else before. Tables set-up at each venue drew in kids to get information and seek advice and gave them a more meaningful connection to the tour. With the help of the audience, the tour raised $50,000 to support the Hope Centers national suicide hotline service.

For more information on the tour, to check out a full line-up and tour schedule, and to buy tickets, go to www.takeactiontour.com

Sub City is an imprint of Hopeless Records. By Subsidizing non profit organizations while spreading social awareness, Sub City aims to have an impact that goes beyond music. Sub City gives 5% of the suggested retail price of each of its releases to charity.

The Kristin Brooks Hope Center (Hope Center) is beneficiary of the Take Action Tour. The Hope Center is a nonprofit 501(c)(3) organization, which manages the National Hopeline Network 1-800-SUICIDE (784-2433), the country's first and only national 24-hour hotline for suicide prevention.


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