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etnies La Revolution BMX Contest and Consumer Show Recap

Mar 22 2002 / Friday

March 1st - 3rd
Toronto, Canada
Contest:
Friday, March 1st, the etnies La Revolution BMX Contest and Consumer Trade
Show began in Toronto, Canada. The La Revolution contests have set themselves
apart from most other contests because of the format. The contest is run
as a jam: five riders are on the course for five minutes trying to bust
the best collection of tricks they can in that time frame. The riders are
then allowed one last trick (which will most likely be their banger) within
a couple of minutes to finish off the heat. It's a understatement to say
I knew right away that this contest was going to be amazing.
etnies had a ton of riders in the event: Taj Mihelich, Ruben Alcantara,
Dave Freimuth, Ian Morris, Sandy Carson, Josh Stricker, Nate Wessel, John
Heaton, Edwin Delarosa, Aaron Behnke, Brian Terada, Garret Byrnes, Mike
Tagliavento and Vic Ayala. They rode amazingly well all weekend long.
Practice went down all day Friday with qualifying in the evening, so myself,
Don Brown, and Joe Wing (Timebomb Ontario rep) decided we'd hit some shops
in the afternoon once we'd stickered the hell out of the ramps. We returned
to the contest at 6:00 PM that evening for the contest qualifying. What
we witnessed over the next couple hours was out of control. Pretty much
everybody in the contest was killing it, doing stuff that is normally reserved
for the finals. By that time, the crowd had grown in size (it was after
school) and everybody was excited about what was going down. The riders
were completely throwing themselves-some of them slamming pretty good, but
getting right back up to go for more. etnies rider John Heaton took a bad
slam to the head-he was a little shaken up, but not seriously injured, thank
God. That pretty much took him out of the event (it happened at the beginning
of his heat). After the qualifying was over, etnies had six of the seventeen
qualifying riders in the finals: Taj Mihelich, Ruben Alcantara, Dave Freimuth,
Sandy Carson, Brian Terada and Garret Byrnes.
Saturday was reserved for the finals. After witnessing the qualifying heats
and everything that went down then, I didn't know what to expect for the
finals. The crowd had, of course, grown in size quite a bit compared to
the previous day. There was a sense of excitement prior to the beginning
of the contest. The riders were hyped, the crowd was hyped, and so was I!
The next hour and a half didn't disappoint. All of the riders had stepped-up
their riding from the previous day. Fortunately, they had saved some stuff
from their bags of tricks for the finals. The six etnies riders in the finals
placed as follows: Taj Mihelich 4th, Ruben Alcantara 5th, Dave Freimuth
6th, Sandy Carson 10th, Brian Terada 12th, and Garret Byrnes 13th.
The best trick contest was held on Sunday-the last day of the event. Since
the first two days of the contest were so amazing, I wasn't sure how the
best trick contest would be. The best tricks had already been done, hadn't
they? Were the riders going to be worn-out from the first two days of the
event, or were they saving their best for last? It was actually a combination
of the two. Yeah, I'd say there were some signs of them being worn-out,
but for the most part that didn't stop them from getting busy for the best
trick contest. etnies riders Edwin Delarosa and Brian Terada were part of
a three-way tie for 1st place. Edwin did a 360 to Smith grind down the fun
box ledge, and Brian did a 180 double-peg grind to fakie on the flat bar
on top of the fun box.
The first La Revolution contest of the year was a huge success, and etnies
would like to thank everyone involved for making it happen.
Consumer Show:
The contest was centered around a consumer trade show for the weekend. The
etnies booth was in the BMX section-which was pretty much right next to
the street course. I was amazed to see how many kids were rockin' etnies
up there, and it wasn't just the shoes. Kids had on the shoes, sweaters,
tees, hats, beanies, etc., and they were begging for anything we could give
them from the booth. The trailer for the upcoming etnies BMX video Forward
was playing at the booth the whole weekend. There is much anticipation for
this video-kids kept asking when it's going to be available. Some of our
riders were also saying that they've been asked constantly when the video
will be out…not from just kids, but from other riders and the whole
industry. On Saturday, Nate Wessel, Dave Freimuth, Ian Morris, Sandy Carson,
Garret Byrnes, and Ruben Alcantara signed autographs at the etnies booth
for an hour or so. There was a ton of people in line to get the signatures
of their favorite pros.


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